Where people enter the funnel, where they leave it, and what the ones who stay are worth. Every number on this page opens the list of people behind it.
A cohort is followed by the month it entered, so a July signup’s payment never lands in September’s conversion rate.
The last two rows are not quiz steps — they are the gates after the result: registering, then paying the ₹300 consult. A step-only chart hides them, and they are usually the most expensive leak on the page.
Collected in the window, not booked or forecast.
A city with no serviceable pincode can still earn — it sells oral and lifestyle.
What each month’s intake has paid so far, and what one paying patient in it is worth.